The relevance of virtual reality and increased reality in events with streaming and livestreaming in COVID and post-COVID-19 era: A touristic perspective

The gradual transformation of technological means has opened up new perspectives and different ways of communicating and presenting a product/service in the events area, making it possible to attract and engage participants. The watchwords became artificial intelligence, digital currencies, advancing robotics, virtual reality (VR), and augmented reality (AR). While VR completely immerses the user within a virtual (non-physical) environment, AR allows the user to view the real world with virtual objects in overlap with real objects;in short, VR replaces reality while AR complements it. Given this scenario, events with streaming can be understood as the transfer of data on the internet. To send multimedia information from servers to clients, as livestream, enables real-time transmission that allows users to view and direct video content using a camera and a computer over the internet. These resources started to be widely used in the COVID-19 pandemic period because the world events sector is highly affected by the demands of social isolation by the Heads of State of several countries. The recognition of this need leads the consumer to a decision-making process that determines what to buy and what to consume. The general objective of this article is to present the relevance of VR and AR used in events with streaming and livestream in times of COVID and post-COVID-19. © 2023 Apple Academic Press, Inc. Co-published with CRC Press (Taylor & Francis).

Work satisfaction and job permanence in artistic careers: the case of musicians in Belo Horizonte, Brazil

Working conditions of musicians are marked by several specific characteristics that differ the occupation from most others in the labor market. For instance, non-pecuniary aspects of the profession may have a greater influence on the individuals who pursue musical activities than in most other occupations. Moreover, musicians are more susceptible to uncertainties in the short run and regarding the duration of their careers. Besides, informality and underemployment rates tend to be higher in the music industry when compared to the rest of the labor market. This paper aims to better understand musician's labor market participation using primary data. We conducted an online survey between February and December 2020, gathering data about working conditions, in particular job satisfaction and turnover, with all the musicians from Belo Horizonte who were registered and not were registered in musician's association. Belo Horizonte is known as a unique city and a highly heterogeneous environment for the development of the music industry. Thus, using work satisfaction indicators and Kaplan-Meier survival model, controlled by personal and work-position variables, this study highlights that most musicians were neither satisfied nor dissatisfied with their work. However, satisfaction was positively correlated with the following characteristics: being protected by social security, having a music career as main occupation, and holding a degree in music. These traits were also important for musicians to remain in the occupation throughout 2020, an atypical period due to the COVID-19 pandemic.

Communication Strategies to Combat the Negative Effects of Covid-19 On Tourism

One of the most used means of communication by tourist destinations today is social networks. Regardless of the part of the world you are in, the information provided is monitored in real time and by anyone. In a moment of public health crisis (e.g. pandemic), a communication plan is created and these same resources are used and disseminated quickly. At the same time, the development of a country's tourist activity is globally recognized as a generator of revenue and provides more employment and a greater contribution to the economy. However, tourism is a sector of activity quite sensitive to market changes, economic crises, climatic effects, epidemics / pandemics, which cause many fluctuations. Therefore, it is relevant to mention the negative impacts that tourism is suffering in the face of the Covid-19 pandemic. Thus, in order to combat the negative effects of Covid-19 on tourism, some destinations started to use motivational communication strategies / campaigns, presenting their beauty, encouraging the visitation of tourists / travelers after the crisis. The general objective of this study is to present the communication strategies used to combat the negative effects of Covid-19 on tourism, presenting good practices of advertising campaigns (in Portugal and Brazil) available on social networks. It is asked, what are the communication strategies used to combat the negative effects of covid-19 on tourism? In this sense, a descriptive research and a preliminary study with analysis of social networks were carried out. Future studies should make it possible to deepen this problem, using in-depth interviews and elaborating a focus group with tourists and residents (in Portugal and Brazil).